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Writer's pictureSherbaz Muhammad

Google Podcasts Creator Program


PRX is now accepting applications for Google Podcasts Creator Program which is a free multi-week podcast accelerator program that provides indie podcasters from around the world with the creative development and business strategies their podcasts need to level up.


Launched in 2018, the Google Podcasts creator program provides independent audio makers from around the world with the resources, skills, and creative communities that make podcast production more productive and innovative – and a little less lonely. Using the PRX Training Teams’ signature application of design thinking principles, this intensive, multi-week accelerator helps creators refine their ideas to create meaningful projects that serve their audiences. Their teams create novel solutions and workflows that inform and support their long-term sustainability goals.


While their first accelerators were open to podcasters of all stages, GPcp 2022 seeks to help mid-career podcasters “level up” with a renewed focus on business development, audience growth, optionality, video strategies, and long-term sustainability.


Benefits

Selected Teams will Receive:

  • 20 weeks of podcast training focused on concept development, audience growth, and long-term sustainability that will be bookended by in-person gatherings

  • Access to a network of industry experts, mentors, program alumni, and guest speakers

  • Rigorous 1-on-1 mentorship and feedback on all aspects of their production

  • $15,000 stipend to offset production and operational expenses

  • Reimbursement for travel-related expenses, if applicable


What they are looking for?

They are looking for:

  • Applicants that have already been producing media and podcasts for at least 3 years. Specifically, creators looking to take a current podcast past creative development and into business strategy

  • Must be able to demonstrate success and enthusiasm with current or past podcast(s) either through audience retention and growth, conceptual rigor, diversification of podcast offerings, revenue and/ or partnerships

  • Must be willing to pause production during the program

  • Represent a range of geographies, backgrounds, views, voices, and styles

  • Teams with baseline technical and editorial skills

  • Are interested in making their podcast sustainable through teamwork, openness to iteration and change, and pursuing revenue and audience growth

  • They are looking for creative, engaged producers who:

    • Represent diverse range of of backgrounds and identities amongst their team

    • Are passionate about their projects

    • Have a fresh and compelling podcast currently in production

    • Have a sense of the audience they are trying to reach

    • Have a sense of how their show sounds and stands out

    • Are open to change and interested in making their podcasts sustainable through teamwork and planning for revenue and audience growth

  • They encourage applications to this program from any region affiliated in identity or service with groups whose voices have been historically underrepresented in podcasting. Shows in any language are welcome to apply.


Deadline: April 24, 2022


For more information, visit PRX Productions.

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